A SEASONED MENTAL HEALTH PRO TURNED CONTENT STRATEGIST

THIS IS MY STORY

Some people say our mental healthcare system is broken.

As a former mental health professional myself, I can’t exactly argue with that. What I can say, is that if you ask my peers, the folks actually delivering care, they know exactly how to fix it. So after spending years on the frontlines, I started a business to amplify clinical voices and leverage technology to bring barrier-busting ideas to life. When I’m not shaking down the healthcare status quo, you can find me riding my motorcycle, in the forest with my three dogs, or up to my elbows in priceless junk at an estate sale. If you’re in the Detroit area, I’d love to meet up for a coffee, so don’t be shy!

  • 2010 | STARTED MY MENTAL HEALTH CAREER

    Started working in mental health after graduating from my CACREP- accredited master’s program. I absolutely loved it!

  • 2016 | Transitioned to content marketing

    Transitioned to mental health content marketing for the the largest stand-alone behavioral health company in the U.S.

  • 2018 | Traded corporate life for solopreneurship

    Made my corporate escape to prioritize my own mental health. Started a values-first content strategy business that puts the needs of patients first.

  • TODAY

    Now I’m busy working with clients in the US and abroad to change health behavior, reduce barriers to care, and empower therapists to do their best work. Book your discovery call to learn more!

WE WORK TOGETHER

YOUR VISION IS MY MISSION

Do you believe that accessible, inclusive healthcare is a human right?

Do you want your work to be a force for good in the world?

Do you see health disparity as the result of systemic barriers and unearned privilege?

Well, you’re in good company.

SERVICES & WORK

What I do

  • CLIENT WORK

    Eager to view my work? View the case studies found at the bottom of each service page.

  • personal musings

    Looking for industry insights without the tired jargon? You came to the right place. Read Blog ➝

WHAT THEY SAY

  • Liz has been a critical part of growing our content team, developing clear branding guidelines for our clients, and ensuring overall client happiness with our creative work. I’ve had the opportunity to work with Liz for over a year and throughout that time, she’s shown her mastery in being able to capture the brand and tone for clients across a diverse range of industries and audiences.

  • Liz’s content strategy built a bridge between our clinical team and our customers that we continue to rely on. Her passion for the work is palpable, truly a joy to work with.

  • Liz goes beyond just ‘doing the job,’ she accomplishes what you need. You can hire someone to write content, or you can hire someone to strategize and truly make an impact with their work. When you work with Liz, you get content that makes a difference.

  • Liz’s expertise in psychology, product design, and messaging allowed us to move further, faster during a critical early stage. We learned so much from her, and look forward to continuing our partnership!

  • My experience working with Liz on my messaging was enlightening. I had never worked on it, much less with a pro, and I absolutely recommend it. It will help you put into words a lot of what is going through your head and you’ll know what to say to drive your business!

Scaling your business without a cohesive content strategy just isn’t possible anymore.