I know it just looks like I'm over here writing content.

(I probably am)

But I'm also mulling over some big questions about what I do.

Over the years I've written content for small businesses, startups, and Fortune 500 companies, and used my background in behavioral science to help shape campaigns that reflect our innermost desires. After all, building awareness, trust, loyalty, and all the other stuff that drives sales is easier when you know what your audience is thinking, because, well, you told them what to think.

But if you're a content marketer and you're paying attention, you know that it's not all sunshine and word alchemy over here. This industry is going wild, and we're all feeling some serious growing pains. I've watched automation begin to inch into my territory and algorithms explode, all while the sheer volume of content being created continues to soar.

This means that now, more than ever, in order to stand out, I need to write content with one hell of an edge (and so do you).

But how?

I doubt any of us have it all figured out, I sure don't. But what I can offer, is to share with you what I'm learning about staying ahead of the pack. I want to create a space for dialogue that will help us both steer clear of the status quo, and evolve beyond being good, but irrelevant, storytellers.

Trite though it may be, I've got a print hanging in my office that simply says "show don't tell." It's a daily reminder that I sleep better when I know that my work is hitting the mark, especially when I have data to prove it. If my previous work in mental health taught me anything, it's to always ask the question:

How are things different for someone because I am here?

I carry a (sometimes nagging) professional onus to always thoughtfully and meticulously evaluate what I do. But I want more than that.

I also want to do work that aligns with my moral compass. I want to know how the use of honesty and transparency affects growth, take a deep dive into ethical persuasion, and connect with folks I admire who have found success in these veins. Be forewarned, this means that I'm also a person who questions everything, and who can wax poetic about conversion rates.

Sound fun?

Then join me as I explore the ethics of content marketing in the digital age and what it means to do effective, meaningful work. Along the way I'll be sharing my thoughts on finding joy and balance in the remote work life, and other things that make me happy.

Drop me a line if you've got feedback, questions, or gerat memes. Now let's roll!


All photos on this site were taken by Shantanu Starick as he has been travelling the world for his latest project, Pixel Trade.