Brand Messaging Strategy

Clarify your message, tell your story, grow your audience

To stand out and scale, you need a storytelling partner who understands the unique demands of content marketing in today’s healthcare landscape. Here’s how my brand messaging services will help you build a meaningful, lasting connection with your audience.

  • Audit your existing content to identify inconsistencies, gaps, and other opportunities.

  • Using principles of strengths-based psychology, we’ll define who you are, whom you serve, how you change lives, and what you stand for.

  • I’ll write a series of abstracts that detail your most valuable, motivating messages.

  • I’ll make strategic recommendations that will help you grow your community with a personalized content creation and implementation plan.

CASE STUDY: SIMILARLY SCOPED PROJECT

BRAND MESSAGING SERVICES FOR 8KINDCO

Have you ever suffered through a traditional 360 review at work? If so, then you know that a deluge of anonymous feedback can take a toll on your mental health. Fortunately, 8KindCo is working to make the workplace more human with a person-first alternative.

  • Can we drive meaningful organizational change by shifting the way we communicate at work?

  • I partnered with branding collective Strange Salt to implement my strengths-based branding framework to build 8KindCo’s foundational messaging strategy.

  • In uncovering 8KindCo’s origin stories through a series of powerful founder conversations, I brought their mission and vision to life. I used stakeholder interviews along with targeted market research created to guide messaging, communications, and copywriting as they geared up to launch.