BEHAVIORAL DESIGN

Eliminate healthcare barriers & activate patients with personalized experiences

Whether you’re designing a solution for a consumer audience or a B2B healthcare program, your patients face barriers that aren’t always readily apparent. As a behavioral design consultant, here’s how I bridge the gap between science and segmentation to shape health behaviors.

  • Leverage principles of psychographic segmentation, social determinants of health, and behavioral science to understand your audiences on a deeper level.

  • Create a set of segments based on behaviors, motivations, barriers, and resources to test.

  • Create research-backed digital interventions and communication tools for each segment.

  • Talk to your audience and review the data to find what’s working and apply learnings to improve the experience.

CASE STUDY: SIMILARLY SCOPED PROJECT

Managing Diabetes through Behavioral Science & Human-Centered Design

If you’re a person living with a chronic condition like diabetes, your provider probably gave you some predictable advice. Eat healthy, move your body, monitor your stress level, etc. It’s not bad advice per se. But decades of research show that these conversations aren’t enough to shape health behavior for the long haul.

  • Can we leverage neuroscience, psychology, and behavioral science to help people manage their diabetes?

  • In collaboration with an international human-centered design firm, I created a research-backed behavior change program for use in a culturally-competent health coaching setting. I traveled to Singapore to design the curriculum, deliver the training, and provide ongoing coach supervision and consultation for stakeholders.

  • We found that health coaching with a behavior change component helped participants improve several health metrics associated with diabetes. But what’s more, in learning how behavior change really works, participants gained a deeper understanding of themselves. This insight empowered them to reframe failure as a chance to iterate and create the healthy habits that work for them.